Exploring the European Market

Sipan successfully participated in SIAL Paris 2026, the international food and beverage exhibition held in Paris from October 17 to 21. Alongside 36 other brands, Sipan was part of the Republic of Armenia’s joint national pavilion, which attracted numerous visitors.

The participation of Armenian companies was supported by the Ministry of Economy of the Republic of Armenia and organized within the framework of the International Trade Centre’s (ITC) EU-funded export promotion initiative.

Participating in an exhibition of this scale provided an excellent opportunity to showcase Sipan’s Armenian products, meet industry professionals, establish connections with potential partners, and explore new business opportunities in the European market.